Institut für Marketing & Management

Permanent URI for this collectionhttps://hohpublica.uni-hohenheim.de/handle/123456789/29

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Browsing Institut für Marketing & Management by Journal "German journal of human resource management: Zeitschrift für Personalforschung"

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    Uncovering the complexities of remote leadership and the usage of digital tools during the COVID-19 pandemic

    a qualitative diary study

    (2022) Krehl, Eva-Helen; Büttgen, Marion
    The COVID-19 pandemic has fundamentally changed the way people work and live. More people than ever work from home. Due to the sudden changes, leaders are faced with various challenges, such as the fear of loss of control or keeping their teams motivated. In this study, we explore the daily experiences of leaders aiming to work effectively while using digital tools and working remotely during the COVID-19 pandemic. The overarching purpose of our study is to gain a better understanding about how leaders navigate the complexities of crisis-induced remote leadership by the use of digital tools by addressing the following questions: (1) Which practices do leaders use to deal with the complexities of day-to-day remote leadership during the COVID-19 pandemic? (2) How do different digital tools fit the diverse leadership practices? (3) What drives and inhibits leaders’ effectiveness in dealing with the complexities of remote leadership during the COVID-19 pandemic? To explore these research questions, we draw on longitudinal data from 155 qualitative diaries written by 31 leaders over a five-work-day period. We identify four categories of leadership practices, namely (1) solve problems collaboratively and monitor team progress, (2) create space for socialising and teambuilding, (3) make the team feel supported and encourage feedback and (4) communicate to build a virtual culture of trust. Our findings reveal that leaders demonstrate a broad repertoire of leadership practices, whereby relation orientation is more pronounced than task orientation. Moreover, leaders tend to focus on operational and team-oriented leadership practices, and they encounter the challenge of choosing the right digital tool to match their message. Our study’s results show that they use a variety of digital tools, but video conferences seem especially suitable for supporting remote leadership practices. However, several factors have impacts on remote leadership effectiveness, which we consider in the managerial implications.