Institut für Marketing & Management

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Browsing Institut für Marketing & Management by Person "Fischer, Margret"

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    Wie Business Coaching Entrepreneure unterstützen kann : eine Studie über die Beeinflussung von Wohlbefinden, Stress, Selbstwirksamkeit, Proaktiviät und Unternehmenserfolg
    (2020) Fischer, Margret; Kuckertz, Andreas
    The goal of this study is to show that business coaching can support established entrepreneurs. To begin with the relationship between specific elements of corporate behaviour and corporate success is analysed using the mixed-methods design. Following on from this a coaching program, tailored to the needs of entrepreneurs, was developed taking the knowledge gained into account. This program was then conducted as a study. In order to explain the objective and subjective corporate success of the entrepreneurs, study 1 shows a multiple regression analysis which was conducted with two samplings. For both samplings, the predictors of self-efficacy, proactivity, well-being and stress can predict the subjective corporate success. From the existing samplings, subjects were recruited to undertake two two-hour coaching sessions and surveyed at four points in time in accordance with the action research approach. Results achieved included more clarity concerning the problem, changes of attitude, emotional relief, increase in wellbeing, better stress management, increased proactivity and the learning of new behaviours. After the second coaching session and throughout the whole coaching process, the self-efficacy of the entrepreneurs was also significantly increased in study 2. A high level of self-efficacy ensures a high degree of confidence in ones own competences, improved stress management and an increase in satisfaction. Entrepreneurs with coaching experience also have greater self-efficacy, greater well-being and experience less stress. In summary, the designed coaching program can be used as a promising inter-vention regarding attitude and behavioural changes of entrepreneurs as well as for improving their subjective corporate success.