Browsing by Subject "Implementierung"

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Kundenwertorientierung von Mitarbeitern : Implementierungstreiber und Erfolgsauswirkungen
(2012) Munk, Steffen; Hadwich, Karsten
Although it is widely recognized that customer value orientation (CVO) can be a source of competitive advantage, marketers often struggle to implement such a strategy. A main implementation barrier is that employees do not know how to implement the CVO in their day-to-day business. The analysis of the CVO of employees is based on a cross-industry survey of 260 customer equity managers. The author describes two dimensions of employees? CVO and analyses relevant implementation drivers and outcomes.
Softwareunterstütztes Nachhaltigkeitsmanagement in Nonprofit Organisationen : Potenziale und Umsetzung von Open Source Technologie im dritten Sektor
(2009) Russ, Markus; Schulz, Werner F.
This thesis illuminates open source technology against the background of sustainability management in nonprofit organizations (NPO). The focus of this thesis is set on the potential for a sustainability information system based on open source technology in the third sector. In order to find this out, together with six nonprofit organizations a real open source project was launched and examined. Only if a NPO participates in an open source a project about a sustainability information system, it can make a realistic evaluation of the use of this technology ? that?s the assumption. The initial prototype of the project was based on a deep analysis of the requirements to an optimal sustainability information system for NPOs. The requirement analysis was accomplished with diverse explorative methods (expert interview, expert rounds, on-line survey). The goal hereby was to define and implement a solution, which donates the greatest possible use to the organizations and motivates them for a pro-active and long-term participation in the project. Fundamentally a very high suitability of open source technology for the third sector can be determined - in particular for the context of the sustainability management. Resulting from the final evaluation of the project and the data out of the explorative examination, different scenarios for market potential and sales potential were determined. In the observed sample a market potential of 57% and an average sale potential of 21.4% of the market potential could be determined.