Browsing by Subject "Twin transformation"

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Dynamic capabilities for the twin transformation climb: a capability maturity model
(2024) Breiter, Katharina; Crome, Carlotta; Oberländer, Anna Maria; Schnaak, Feline
Digital transformation and sustainability transformation are at the top of organizations’ agendas to remain competitive. While guidance on both transformations exists separately, even more research on integrating digital and sustainability transformation, namely twin transformation, is required. Specifically, deeper knowledge about relevant twin transformation capabilities and progress is needed for effective implementation. To enhance the understanding and provide corresponding guidance, we developed a twin transformation capability maturity model focusing on dynamic capabilities required to realize twin transformation based on a structured literature review and interviews with 13 experts. Further, we demonstrated its use with a technology service provider. Our contribution is twofold: First, accounting for organizations’ twin transformation starting points in terms of their digitalization and sustainability experience and expertise, we reveal three pathways to becoming a twin transformer. Second, our work provides an overview of 45 relevant twin transformation capabilities structured along six capability dimensions and four maturity stages. Our work also provides relevant practical implications supporting organizations in assessing their twin transformation maturity building the foundation for targeted capability development.
Selective coupling or genuine integration? Startups in the twin transformation
(2026) Kuckertz, Andreas; Hinderer, Sebastian
Startups actively shape innovation during the twin transformation to sustainability and digitalization. Our analysis of >21,000 ventures reveals that genuine twin-transformers, i.e., startups able to integrate digital and green technologies, are rare and primarily driven by software. While sustainable ventures readily adopt digital tools, digital ventures rarely embrace sustainability. This asymmetry reflects different configurations of complementarities between digital and sustainable technologies, which investor preferences reinforce. Eventually, this may lead to superficial coupling rather than deep integration. To address the issue, we offer targeted recommendations for practitioners, policymakers, and researchers aiming to foster scalable, hardware-based solutions critical for sustainability.