Browsing by Subject "Wert"

Now showing 1 - 4 of 4
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    Die Bedeutung von Werten in Genossenschaften und deren Umsetzung : eine empirische Analyse
    (2015) Hill, Sebastian; Doluschitz, Reiner
    In this dissertation, we aimed to clarify what values are considered as typical for cooperatives in theory and practice, how the values are applied and realized in practice, and what are their functions and potentials. In the first step, a comprehensive analysis of relevant literature on a national and international level was used to identify which values are seen, in theory, as cooperative-specific values. Based on the results of the literature analysis, a questionnaire was developed and the branch, the size and age of the cooperative as well as the status of the respondents were defined as influencing factors. The questionnaire was sent as a digital quantitative survey to one manager in each of the 844 existing cooperatives in the Baden-Württemberg study region. As a second step, a written (postal) survey was conducted, involving a total of 3,552 members and 707 employees from two Cooperative Banks and Raiffeisen Cooperatives and three Commercial Cooperatives. The evaluation results of the database (from primary and secondary data) show that in scientific literature, cooperative values’ core is described as one that includes the values of democracy, self-help, solidarity, self-responsibility, voluntariness, equality and justice. Some of these values were also mentioned in the results of the empirical survey, whereas the cooperative managers tended to list general values such as reliability, sustainability and fairness, as typical for cooperatives. However, it can be shown that the traditional values still have significant and implicit influence on the legal form of registered cooperatives, and that the previously defined influencing factors have a strong effect on the relevant central values. Although differences could be found between the perception and implementation of cooperative values, a conscious and purposeful communication strategy can have a decisive influence here. The hidden functions and potentials of cooperative values are undisputed in practice, such as the functions of identity and foundation of trust, or discrimination against other types. In addition, the survey shows that in the minds of the managers, members and workers, the cooperative values have social and economic potentials as well as potentials for the marketing of the cooperatives. In summary, it can be said, that the cooperative values are a unique instrument for the cooperatives to promote the legal from of registered cooperatives. It is therefore important to recognize and exploit these potentials to gain a sustainable and successful future not just for the cooperative sector, but also for the whole German society.
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    Das Ernährungsverhalten als Schauplatz latenter Werthaltungen
    (2012) Wolf, Anne Alice; Buß, Eugen
    This thesis answers the question, how social values actively help to make food decisions. It shows that values make a big contribution towards explaining food habits. Apparent food habits can therefore be interpreted as manifestation of latent values. In order to answer the central research question, this thesis consists of four parts ? the first three parts build the theoretical base for the later empirical study. The first two parts describe the actual nutritional situation in Germany, and they show what nutritional trends actually can be observed there. The third part describes the status quo of sociological value research. Finally, the central research question is to be answered within the context of the empirical study ? a qualitative analysis of an online community. Therefore, the selected approach is a netnography.
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    Understanding social-psychological determinants and effects of collaborative consumption
    (2017) Roos, Daniel; Hahn, Rüdiger
    This doctoral thesis aims to define collaborative consumption and advance the understanding of its social-psychological determinants and effects. In order to achieve these aims, the thesis presents three studies, each of which has been accepted at scientific conferences and developed further based on feedback from experts and reviewers. Two of the studies have been published in peer-reviewed journals. The introduction provides an overview of collaborative consumption as a comparably sustainable consumption practice. Moreover, three research deficits are identified that are the motivation for the subsequent studies. First, it is shown that the basic idea and the scope of collaborative consumption remain unclear. Second, it is found that understanding of determinants is limited to isolated variables leaving relative strengths of and interdependencies between variables untapped Finally, it is assessed that actual effects of collaborative consumption on consumers’ mindsets are not well understood. The first study titled “Prototypical collaborative consumption behaviors and their relations: A conceptual review and empirical study” examines consumer behaviors that are comprised by the term “collaborative consumption” and the relations between these behaviors. In order to identify prototypical collaborative consumption behaviors, original definitions of collaborative consumption in the literature are reviewed. To derive hypotheses on the relationships between the prototypical behaviors, the study draws on theoretical foundations from the field of consumer lifestyles and behavioral spillover. The second study titled “Understanding collaborative consumption: An extension of the theory of planned behavior with value-based personal norms” aims to understand which social-psychological variables and underlying values and beliefs determine actual collaborative consumption. The theory of planned behavior is used as the primary theoretical framework, as it is a well-established model that has been shown to explain a wide range of consumer behaviors. However, reviews and meta-analyses have found the theory’s ability to account for normative motives to perform a behavior is weak and have called for further theory development. As normative motives are expected to be particularly important in the context of collaborative consumption, the theory is extended with a value-based personal norm variable. The third study titled “Does collaborative consumption affect consumers’ values, attitudes, and norms? A panel study” examines the nature of causality between collaborative consumption and behavioral factors in order to determine whether collaborative consumption affects consumers’ values, attitudes, and norms over time. The study primarily builds on the theory of planned behavior, value theory, and the value-belief-norm theory to determine the theoretical framework linking collaborative consumption, values, attitudes, and norms over time. The theoretical framework is tested based on a two-wave panel over a time period of nine months using survey data from 168 consumers. In conclusion, the thesis contributes to the literature in six ways. First, the thesis conceptually defines collaborative consumption, a term that was used ambiguously so far. Second, it empirically advances the understanding of social-psychological determinants of collaborative consumption. Third, it explains social-psychological effects of collaborative consumption on consumers over time, something that has not been done in the literature before. Fourth, the thesis identifies and examines the relationships between five prototypical collaborative consumption behaviors. Fifth, it argues for the extension of the theory of planned behavior by a value-based personal norm variable and provides supporting empirical evidence. Finally, it advances knowledge on the causal relationship between values, attitudes, norms, and behavior.