Institut für Kommunikationswissenschaft

Permanent URI for this collectionhttps://hohpublica.uni-hohenheim.de/handle/123456789/26

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    From QAnon to the climate change hoax: using 'Moral Politics Theory' to explain conspiracy mentality among the ideological right
    (2026) Elkmann, Janek; Schrimpf, Tobias
    Research on conspiracy theories and predictors that explain susceptibility to believing in conspiracy theories (conspiracy mentality) has already led to a considerable body of academic contributions. Nevertheless, we see the necessity to continue working on higher-level frameworks that summarize and explain various of these predictors under one umbrella. Only focussing on individual correlates can certainly make well-founded statements about individual susceptibility to conspiracy theories, but cannot formulate a holistic explanation due to the supposed lack of connection between the predictors. This means that, for example, only very fragmentary recommendations can be derived for preventive concepts. The present research proposes a metatheoretical framework for conspiracy mentality based on 'Moral Politics Theory' (Lakoff, 2016). The central thesis of this paper is that conspiracy mentality can be understood as an inherent component of so-called 'Strict Father Morality', i.e. the conservative ideology in Moral Politics Theory. This not only has implications for research theory, but also concrete imperatives for action for socio-political actors.
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    Intermedia agenda-setting from the far right? Three case studies on spillover effects by alternative media inGermany
    (2023) Klawier, Tilman
    Right-wing alternative media can increase their public impact if they succeed to set their issues on the mainstream media’s agenda. In three qualitative case studies, the present article explores whether and how such intermedia agenda-setting occurs in Germany. Special attention is given to spillover effects between different actors, both at the level of attention and tone towards the issues. Furthermore, the analysis of news articles is supplemented with Twitter data to account for the role of social media. Two of the case studies indicate that right-wing alternative media contributed to push pseudo-scandals into the mainstream. The analyses also reveal alternative news outlets with particular agenda-setting power and point to the crucial role of tabloid media as a bridge to the mainstream. The third study, however, which centered on the Global Compact for Migration, presents a case where intermedia agenda-setting failed. Against this background, the article discusses the conditions under which intermedia agenda-setting by right-wing alternative media is likely to occur and how journalists should deal with such attempts.