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Doctoral Thesis
2021
The impact of multilingual product information on consumer evaluations : an assessment of basic effects, boundary conditions, and drivers
The impact of multilingual product information on consumer evaluations : an assessment of basic effects, boundary conditions, and drivers
Abstract (English)
1 Introduction
2 State-of-the-art picture of foreign language research in international marketing: An overview identifying future research in the area of foreign language cues
3 First study: “Effects of multilingual product packaging on product attitude, perceived quality, and taste perceptions”
4 Second study: “Multilingual product information: What consumers infer from additional information in a foreign language and how it affects consumer evaluations”
5 Third study: “Adding value to local brands through foreign language cues”
6 Discussion and conclusion
7 Full list of references
Abstract (German)
1 Einleitung
2 State-of-the-art picture of foreign language research in international marketing: An overview identifying future research in the area of foreign language cues
3 Erste Studie: “Effects of multilingual product packaging on product attitude, perceived quality, and taste perceptions”
4 Zweite Studie: “Multilingual product information: What consumers infer from additional information in a foreign language and how it affects consumer evaluations”
5 Dritte Studie: “Adding value to local brands through foreign language cues”
6 Diskussion and Fazit
7 Vollständige Referenzliste
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Notes
Publication license
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Faculty
Faculty of Business, Economics and Social Sciences
Institute
Institute of Marketing & Management
Examination date
2021-04-22
Supervisor
Edition / version
Citation
Identification
DOI
ISSN
ISBN
Language
English
Publisher
Publisher place
Classification (DDC)
330 Economics
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Standardized keywords (GND)
BibTeX
@phdthesis{Schwenk2021,
url = {https://hohpublica.uni-hohenheim.de/handle/123456789/6610},
author = {Schwenk, Johanna},
title = {The impact of multilingual product information on consumer evaluations : an assessment of basic effects, boundary conditions, and drivers},
year = {2021},
school = {Universität Hohenheim},
}