The impact of multilingual product information on consumer evaluations : an assessment of basic effects, boundary conditions, and drivers

Schwenk, Johanna

The impact of multilingual product information on consumer evaluations : an assessment of basic effects, boundary conditions, and drivers

dc.contributor.advisor	Hüttl-Maack, Verena	de
dc.contributor.author	Schwenk, Johanna	de
dc.date.accepted	2021-04-22
dc.date.accessioned	2024-04-08T09:00:37Z
dc.date.available	2024-04-08T09:00:37Z
dc.date.created	2021-07-13
dc.date.issued	2021
dc.description.abstract	1 Introduction 2 State-of-the-art picture of foreign language research in international marketing: An overview identifying future research in the area of foreign language cues 3 First study: “Effects of multilingual product packaging on product attitude, perceived quality, and taste perceptions” 4 Second study: “Multilingual product information: What consumers infer from additional information in a foreign language and how it affects consumer evaluations” 5 Third study: “Adding value to local brands through foreign language cues” 6 Discussion and conclusion 7 Full list of references	en
dc.description.abstract	1 Einleitung 2 State-of-the-art picture of foreign language research in international marketing: An overview identifying future research in the area of foreign language cues 3 Erste Studie: “Effects of multilingual product packaging on product attitude, perceived quality, and taste perceptions” 4 Zweite Studie: “Multilingual product information: What consumers infer from additional information in a foreign language and how it affects consumer evaluations” 5 Dritte Studie: “Adding value to local brands through foreign language cues” 6 Diskussion and Fazit 7 Vollständige Referenzliste	de
dc.identifier.swb	1762751070
dc.identifier.uri	https://hohpublica.uni-hohenheim.de/handle/123456789/6610
dc.identifier.urn	urn:nbn:de:bsz:100-opus-18943
dc.language.iso	eng
dc.rights.license	publ-mit-pod	en
dc.rights.license	publ-mit-pod	de
dc.rights.uri	http://opus.uni-hohenheim.de/doku/lic_mit_pod.php
dc.subject	Foreign language	en
dc.subject	Multilingual packaging	en
dc.subject	Reference group influence	en
dc.subject	Consumer inferences	en
dc.subject	Mehrsprachige Produktverpackung	de
dc.subject	Referenzgruppeneinfluss	de
dc.subject	Inferenzen	de
dc.subject.ddc	330
dc.subject.gnd	Fremdsprache	de
dc.title	The impact of multilingual product information on consumer evaluations : an assessment of basic effects, boundary conditions, and drivers	de
dc.title.dissertation	Der Einfluss mehrsprachiger Produktinformationen auf die Produktbewertungen von Verbrauchern : eine Untersuchung von grundlegenden Effekten, Rahmenbedingungen und Treibern	de
dc.type.dcmi	Text	de
dc.type.dini	DoctoralThesis	de
local.access	uneingeschränkter Zugriff	en
local.access	uneingeschränkter Zugriff	de
local.bibliographicCitation.publisherPlace	Universität Hohenheim	de
local.export.bibtex	@phdthesis{Schwenk2021, url = {https://hohpublica.uni-hohenheim.de/handle/123456789/6610}, author = {Schwenk, Johanna}, title = {The impact of multilingual product information on consumer evaluations : an assessment of basic effects, boundary conditions, and drivers}, year = {2021}, school = {Universität Hohenheim}, }
local.export.bibtexAuthor	Schwenk, Johanna
local.export.bibtexKey	Schwenk2021
local.export.bibtexType	@phdthesis
local.faculty.number	3	de
local.institute.number	570	de
local.opus.number	1894
local.university	Universität Hohenheim	de
local.university.faculty	Faculty of Business, Economics and Social Sciences	en
local.university.faculty	Fakultät Wirtschafts- und Sozialwissenschaften	de
local.university.institute	Institute for Cultural Sciences	en
local.university.institute	Institut für Marketing & Management	de
thesis.degree.level	thesis.doctoral

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